Monday, 2 July 2012

Many American ice cream trucks play the Scott Joplin piano rag "The Entertainer" in order to get children's attention.



The seemingly Pavlovian response it induces in children has unnerved some parents. In 2008, the City Council banned ice cream trucks from the 18th Ward in Chicago. In Las Vegas, the trucks aren't allowed to play their jingle after 8 pm. In New York City, concerned parents tried to promote new rules keeping the trucks away from school buildings.

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